6 Best Practices For Your Business
By Glenn Fallavollita, President of Drip Marketing, Inc.
- Word Count: 413
- Time To Read: 97 Seconds
Are you thinking of e-mailing a newsletter to everyone in your marketing database(s)? If you are, I have listed six tips to help you get more people to open and read/skim it.
#1: Define Your Newsletter’s Goal or Purpose? If you are not tracking each newsletter sent, and the content used, you will never know what is working or NOT working. Here are some objectives of a company's newsletter:
- To educate someone on a particular subject(s).
- To showcase a client, employee, referral partner, etc.
- To promote a new product/service.
- To announce a new salesperson or system upgrade.
What your goal should be: Stay top-of-mind with your database of past customers, prospects, referral partners, etc. with relevant and engaging content.
#2: Make Sure Your Content Resonates With The Majority Of Your Target Audience. Sure, you can blast a generic one-size-fits-all newsletter to everyone in your marketing database, but if your main objective of sending one is to say “BUY FROM ME!,” your open- and click-through rates will be below average at best. Sending relevant content is your key to success.
#3: Always Grow And Update Your Databases. One of the best things you can do is grow/update your marketing databases. If not, your open rates will remain stagnant.
#4: Use Proper Formatting. Nothing could be more boring than a wall of text (I see it all the time) in a newsletter. If you want to attract a reader,
- Use headlines, sub-headlines, bullet points, and 2 - 3 sentence paragraphs.
- Add pictures, videos, and colors to engage a reader.
#5: Add A Low-Risk Offer. If you are wondering what type of low-risk offers you should use, ask yourself these questions:
- Do I want to direct a reader to a specific landing page on my website? If it is, highlight a hyperlink to that page.
- Do I want to promote a special whitepaper? If it is, highlight a hyperlink to download a special whitepaper or guide (or a landing page on your website).
- Do I want to get a client or a referral partner to refer my business to their friends or business clients, respectively? If it is, add a one-click button that directs someone to a “refer us to a friend” or "refer us to a business client" page on your website.
#6: People Will Only Skim Your Newsletter. The harsh reality is this: People spend about 7- to 10-seconds skimming your newsletter. Therefore, re-read tip #4.
About The Author:
Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.
Additionally, Glenn is the president of Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.
To hire Glenn for your next conference, visit DripMarketingSpeaker.com.
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