8 e-Mail Marketing Tips To
Help Generate More Sales Leads
(PRINT AND USE AT YOUR NEXT SALES MEETING)
By Glenn Fallavollita, President - Drip Marketing, Inc.
- Word Count: 614
- Time To Read: 2.4 Minutes @ 250 Word Per Minute
You might have heard that e-mail marketing is a waste of time because your prospects are too busy to open an e-mail from someone they don’t know; however, statistics show many “cold e-mails” are still being opened.
To help you receive a better e-mail response from your database of prospects, past/active clients, you will find a number of quick tips below.
1. Proof Your Campaigns: The #1 thing you can do is print AND triple check your e-mail marketing campaigns. Look for typos, formatting errors, no low-risk offers, etc.
2. Write Enticing Subject Lines: The difference between a great subject line and one that is less than stellar, is the difference between an e-mail getting read and one that gets ignored.
3. Write Like You Are Talking To A Real Person: If your subject line reads like spam, it will be treated as one. Here are some words that could trigger a spam filter:
- Best Price
- Call Now
- Cancel Anytime
- Click Here
- Don’t Delete
- Double Your
- Free Quote
- Money Making
- Why Pay More
- Exclamation Points, i.e., !
4. Personalize Your e-Mail: Whenever possible, you should personalize your subject line to include a prospect’s name or company (or both). According to MarketingDive, personalizing an e-mail subject line can boost open rates by 50% and increase click-through rates by 58%.
Click Here To Read MarketingDive’s Article.
5. Tell The Reader What’s In It For Them: When it comes to your low-risk offer, focus LESS on explaining how your product or service works, and more on how it can add VALUE to their business (and solving their problems).
- According to many experts, the e-mail word count for a prospecting sales letter should have between 150 to 250 words in length.
- Prospects seem to respond best to short and succinct e-mails.
6. Format Your e-Mails For Smartphones: With a prospecting e-mail, what you include in your message is just as important as how your message is read on a smartphone as 70+% of smartphone users will delete an e-mail if it doesn’t look good on their smartphone. By the way, 30% - 33% of your prospects are reading your e-mails on their smartphones.
7. Know When To Send A Follow-Up e-Mail: Although the majority of your cold prospecting e-mails are still met with a cold shoulder, you need to focus on the nurturing aspect. That said, keep 80% of your e-mail campaigns “educational” in nature.
8. Vary Your Messaging: If a prospect who opened your initial e-mail has gone cold; I highly suggest sending the following types of campaigns to re-engage them:
- Press Releases
- Intro Letters
- Holiday Cards
- Service Spotlights
- Client Spotlights
The Real Leads Will Come From You Calling Them.
After sending an email campaign, I highly recommend picking up your phone for a quick “Oh, by the way,” call. Once you do this sales activity, you will see sales magic happen.